Guest assimilation for churches is like helping people out for a stroll in a strange neighborhood. Imagine it is you walking through the neighborhood after sunset. On the homeward leg a young woman approaches and asks, “Can you tell me how to find East Wilshire Terrace? I’ve walked the neighborhood, but I can’t tell which streets go
Church visitors won’t always give their contact information. This impairs church hospitality and makes follow up impossible. Follow up is vital to the assimilation process. Without knowing how to reach them you can’t send church visitors a thank you note, phone to invite them back or have someone deliver a gift. Visitor retention metrics are
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